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Web Accessibility and SEO Synergy

Web Accessibility and SEO are generally considered two different streams of software development, however there is a popular opinion that adhering the web accessibility guidelines improves the SEO (Search Engine Optimisation) ranking hence an accessible website ranks on the top in Google search results. However, this may not always hold true.

In this blog post, we will explore in detail about effectiveness of web accessibility on SEO. If you are still uncertain about how web accessibility impacts user retention and user satisfaction, you can read TestersPilot's another post on the the same subject.

Web Accessibility and SEO Synergy
Web Accessibility and SEO Synergy

How does SEO work?

In short, SEO is all about following the guidelines provided by search engines particularly Google to make sure that search engine bots understand your website content and its relevance against a searched query. The bots are intelligent and it brings only those website on the top of search result which is best followed its guidelines and have quality content.

There are various important techniques to improve SEO of a website and one of them is UX (User Experience).

What is User Experience (UX)

User experience refers to overall experience of an user while interacting with the product, it has various components like Usability, Accessibility, Aesthetics and Responsiveness. The usability aspect of user experience covers different type of navigation and ease of use.

Web Accessibility and SEO

Accessibility and usability are closely related to each other, and enhancing accessibility contributes significantly to improved usability. Here's how accessibility enhances usability:

  1. Inclusive Design:

  • Accessibility ensures that a product or service is usable by individuals with diverse abilities, including those with disabilities. Inclusive design principles inherently make the product more user-friendly for everyone.

  1. Improved Navigation:

  • Accessible design often results in clear and consistent navigation structures. This benefits all users by providing a straightforward and logical flow, making it easier for everyone to find information or complete tasks.

  1. Enhanced Readability:

  • Designing for accessibility involves providing sufficient contrast, readable fonts, and scalable text. These features not only benefit users with visual impairments but also improve the overall readability for all users.

  1. Consistent User Interface:

  • Accessible design encourages the use of consistent user interface elements. This consistency makes it easier for all users to predict the location and behavior of interactive elements, leading to a more intuitive and usable interface.

  1. Keyboard Navigation:

  • Accessibility features often include support for keyboard navigation. This is particularly helpful for individuals who cannot use a mouse but also benefits other users who prefer or rely on keyboard shortcuts for efficiency.

  1. Multimodal Interfaces:

  • Accessible design often incorporates support for various input methods, such as voice commands or gestures. This not only assists users with specific needs but also provides alternative options for interaction that can enhance usability for everyone.

  1. Error Prevention:

  • Implementing accessibility features can contribute to error prevention. For instance, providing clear and descriptive error messages benefits users with cognitive disabilities and helps all users understand and address issues more effectively.

  1. Mobile Responsiveness:

  • Accessibility practices often involve making designs responsive to different screen sizes. This not only benefits users with disabilities who may use diverse devices but also improves the overall usability on a range of devices for all users.

Websites that adhere to accessibility guidelines demonstrate a commitment to inclusivity, ensuring that users of diverse abilities can navigate and interact with the site effortlessly. This inclusive design not only improves usability but also significantly influences the SEO friendliness of a website.

Search engines, particularly Google, consider user engagement metrics, such as low bounce rates and extended time spent on a site, as indicators of quality and relevance. By prioritising accessibility and thereby enhancing usability, a website creates an environment conducive to positive user interactions, contributing to improved SEO friendliness.


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